It is safe to say that POLICE is an all around lifestyle brand. Now, having enjoyed continuous growth on the Italian market and considerable success on leading European markets, POLICE has decided to trust to the taste and personality of its most loyal customers, and to rely on their ability to stand out as fashion lovers, and not as fashion victims, through their personal unique lifestyles. David Beckham is known for being an avid fan of this brand, Police. The brand's concept is effortless coolness and undeniably Italian. The watches reflects a cosmopolitan way of life for trendy and modern people. Stunning design and solid build quality combine to make watches that are truly original.